Ronnie Fauss is not ready to give up his regular life for music just yet, but the Texas songwriter continues to release new material frequently. After several self-released EP’s, Normaltown Records (an imprint of New West Records) made it possible for Fauss to record his debut full-length album, I Am The Man You Know I’m Not. The cryptic title belies the straightforward folk songs, and the excellent players brought in for the recording expand the sound without overwhelming its simplicity.
Fauss’s singing voice is gravelly and reminiscent of punk rock crooners, so I was surprised by his soft-spoken voice on the telephone. He is a deliberate person, answering questions carefully and completely. He is not winging it. This measured, precise approach to our conversation reflects his method of getting his music out to listeners; he looks at what can be reasonably accomplished, how to make it fun, and plans specifically to achieve his modest goals.
For I Am the Man You Know I’m Not, Fauss brought some other layers to his project, including both PR and radio promotions partners. These teammates helped bring his music to the attention of key radio programmers, bloggers, and music writers who might not otherwise have known of his music. With the sheer volume of recorded music today, most media outlets–even small “new media” portals–rely on their trusted gatekeepers to help them filter the content. For Fauss, this expansion team from his former all-DIY plan made a huge difference in the attention his album garnered.
- Ronnie Fauss I Am The Man You Know I’m Not “I Don’t See You,” “Pistols in the Air,” “The Last”
- Slobberbone Straight Outta Boone County “Dark As A Dungeon”
- Lilly Hiatt Let Down “Championship Fighter”
- Gram Parsons The Complete Reprise Sessions “Sin City”
- Todd Snider East Nashville Skyline “Nashville”
- The Wayward Sons “Gaslight“
- Guy Clark Old No. 1 “Rita Ballou”
- Willie Nelson Heroes “Roll Me Up and Smoke Me” (with Snoop Dogg and Kris Kristofferson)